DMLC | Make The Most of a Low Cost Internet Advertising Method


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Exposure on Low Cost Internet Ads

Advertising is long since been a major determinant of a business' success. This should include the presentation of the product or service to the consumers. What really matters is how it is presented to the target market to be able to capture it.

Whatever the package, the ad media also plays a great role in determining the success of the product or service awareness.

What may be its advantages over other proven mediumi like the best selling TV ads ? Let's see ...

Advantages

1. Low Cost

Eventhough the Internet ad might be viewed as "classy" or far-reaching, as compared to other mediumi, this is far cheaper than most other methods. Internet Ad Packages are offered for as low as US$29.99 for a one month run time period.

2. Capture market

Should your product or service aim to cater to the younger generation or the corporate-oriented ones, Internet ads would be best since they would always be "hooked up" into the net surfing websites that might have a link to your very own. Result, ... a great number of "hits" on your site.

3. Hassle free

All you would ever really need is a PC and some knowledge and bright ideas in forming your website wherein you could open your site, search for the best Internet Ad package, check and update the status of your ad. You may actually never have to leave your home to advertise.

4. Updated ads

Unlike the TV ads that need to be updated on a regular basis, Internet ads may run for quite some time without the need for change. If so, change in the site is very minimal and may be done easily at home.

Disadvantages

1. Scope

Limited market may be captured if one would solely use the Internet Ad for advertising. Although most people now are into the use of technology, i.e. surfing the Internet, still, majority of the average consumers still relies on the old form of advertising as a means of gathering information about certain products or services.

2. Additional cost

If one would enlist the help of another professional or establishment to produce the website for their product or service, this would entail additional costs on the part of the entrepreneur.

Given the stated advantages and disadvantages about low cost Internet Ads, an entrepreneur may now weigh in its applicability to his or her product or service.

The aim of Internet ads is to offer the widest range or "Maximum Exposure" of the brand at the least possible cost. Now, does that not sound good or what ?

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