Search Engine Optimization Techniques
It is hard to imagine, do it yourself search engine optimization actually works. It is even more difficult to believe that it can be done using mostly free tools. Yet … then that is one of the really wonderful things about the Internet – there are so many different ways of skinning a cat or doing the same thing, and knowledge can save you more than just a fortune.
Besides the truth is that so many websites that are huge and popular today got where they are through the do it yourself search engine optimization efforts and skills of individuals.
Before delving into the techniques that can be used for search engine optimization, it is useful to appreciate what search engines really look for and the reason why most websites find it so difficult to deliver.
What Do Search Engines Look For ?
In most of the search engine articles you read these days, search engines are portrayed as being quite similar to some ‘serial killing monsters’ with no clear motives other than to kill and destroy. For instance shock outrage and puzzlement are always expressed when leading search engines do change their rules.
The problem is that most people forget that the competition between search engines today is so keen, such that their main motive can only be one thing – to be the leading search engine, and how to get and stay there. To retain that position for as long as possible. It is rather obvious that to achieve this objective they have to remain very focused on the customer. The search customer or client, is the person using their favorite search engine to seek all sorts of information. Everybody prefers to use a search engine that is as quick and useful as possible in getting them the information that they are looking for. It’s really that simple. All changes in policies and rules can only be driven by one thing and one thing alone – to be better in the eyes of their customers.
In deciding your page ranking, search engines will look for links to your website and not just any links, … quality links, mostly meaning websites that have a higher ranking than you do. This tells search engines that other sites they rank high are linked to you and therefore you must be a useful website and therefore deserve a higher rank either.
Obstacles To Get Enough Good Links To Please Search Engines
Every website owner is advised to submit their websites to search engines and high pagerank directories. The problem is that many of these sites will charge you dearly for the privilege of being listed with them. Yahoo for example charges about US$299,= annually for a website to be listed in their high traffic directory.
The secret to bear in mind here and what most website owners do not know, is that many of these sites that ask for so much money will list you almost immediately and for free for as long as you have good quality links pointing to your website. It is that customer driven motive we are talking about again. Good quality links are links from sites that the search engines already rank highly. The assumption here is that since you have received a vote of confidence from sites that are already held in high esteem by the search engines, then you are also bound to be a useful site that customers who use the search engine will find useful. The higher page ranking you will receive, as a result will mean better search engine visibility for you and naturally, much higher volumes of traffic.
Another strategy used to try and gain quality links is to make an effort to submit your site to various directories for free listing, yet … it will usually take months for one directory to accept your website.
A Powerful ‘ Do It Yourself ‘ Search Engine Optimization Technique
The way to do it is to start off by creating a web page on your site with a list of links. The idea here is to be adding links to other sites on your links page in exchange for the sites doing the same for you. You will of course be careful to concentrate your efforts on getting links from high pagerank websites. It is advisable to find sites that are related to your product or service.
Usually, to make search engines happy, you should limit each reciprocal links page to 50 links only.
Most websites maintain their reciprocal link pages using a script. You can download a php script from various websites like CodeCanyon or Auto Link Exchanger.
The really amazing thing about these kind of scripts is that it allows a site’s visitors to add their links immediately after they add links to the site on their own pages. What this means is that using the script you just need to find the desired websites, add their link to your reciprocal links page, and they can immediately add your link to theirs.
The Easy Way To Find High Page Rank Websites
You can easily find sites doïng it using this url : : https://www.nexuswebsites.co.uk/25-free-links-for-link-building/
Visit the link pages on the sites with a browser showing their Google pagerank. As soon as you come across a site that has a high Google pagerank, simply add their link to your reciprocal links page and then add your link to theirs and you are done. You can then move on to find yet another site that you would like to link to.
It is difficult to beat this amazing, free and instant search engine optimization, SEO technique, that is quick, easy to use and extremely effective.